![]() We also put the question “You want the link to our latest project?” above the sticker to motivate the followers to fill out the sticker. The story can also be embellished here with text and colors as desired. We work here in the sticker with the invitation “Write us” and place the sticker in the story. The sticker should ask the fans to type a message in the field. In the next step, we select the “Questions” sticker there.ģ. We create an Instagram Story with image and text and click on the sticker button at the top of the Instagram Story.Ģ. We want to share the link to our project page, as in the example above.ġ. So, if you want to share a link, you can ask your viewers to fill out the question sticker and then receive the link via message. To increase engagement with your fans, you can use different stickers in your Instagram Story. The final result of the 3 slides can look like this from a user’s point of view: Question sticker in the Instagram Story In the last step we select the images and define the links to which the users should be redirected.ħ. This way, only users who actually load the page and do not immediately click away are counted.Ħ. We optimize the ad for landing page views instead of pure link clicks. As far as placement is concerned, we recommend manual placement and only select the placement “Instagram Story” so that the ad is only played out there and not, for example, in the Facebook feed.ĥ. To whom should the ad be played? How old is your target group? Where do they live and what are they interested in?Ĥ. In the next step we set budget and duration.ģ. In the Ads Manager, we first click “+Create” and create a new campaign. This is how easy it is to create an Instagram Story Ad in the Facebook Ads Manager:ġ. Instagram Story Ads may consist of a maximum of 3 slides. Simply save the individual slides of the story and then send the images via airdrop or mail to the PC / laptop and upload them there in the ad manager. But the ad with “Swipe Up” link is then created in Facebook’s ad manager. The story can be created in the Instagram app and can also be placed there organically. ![]() Disadvantage? An ad costs money – how much is up to you. The target group to be addressed can be defined in great detail based on various characteristics. The great advantage of an ad is the possible targeting. All this is free and can be created by anyone. All you need is a business profile, a link between the Facebook and Instagram accounts, and Facebook’s ad manager. Link via ads – Instagram Story AdĪnother option to use a link in Instagram Story is to place ads. By clicking on the link, the users are then taken to the selected website.Īt first, this sounds like a lot of work, but you’ll quickly get the hang of the procedure and then it’s very quick. If users swipe upwards, they are taken to the IGTV and can click on the link there.Ĩ. This is how it looks for the users then: In the story, there is a button at the bottom with “Watch Video” or “Watch Video”.ħ. The story is now online and can be seen by your followers.Ħ. ![]() Now we can put the Instagram Story online by clicking on “Send to” – “Your Story”. In the next step, we select the IGTV we want to link via Swipe Up. To link the IGTV, we click on the link icon at the top.ĥ. This can be solved textually or with GIFs. The important thing is that we build in a CTA a la “Swipe Up”. The Instagram Story can now be embellished with text and colors as desired. Once the IGTV is online, we click on the small paper airplane icon in the IGTV to place the video in the story.Ĥ. Add thumbnail, title and description: Using the slider we can choose thumbnail, in the title we write “Click here” and in the description we put the link to which we want to redirect the users. We click on the Instagram profile on the plus in the top right corner, select IGTV Video and choose the video we would like to use as IGTV.Ģ. But how do you get the link from the IGTV description into the Instagram Story and how does the whole thing look from a follower’s point of view? It’s quite simple:ġ. With one exception: links in IGTV descriptions can be clicked – a function that is available to every profile. This is because the Swipe Up feature is not yet enabled and links in feed posts are not clickable. For profiles with less than 10K followers, the only option to forward followers, customers or prospects to your own website, store or similar is the link via the Instagram bio. We have already explained the problem with outbound links on Instagram in the Linktree post. Question sticker in the Instagram Story IGTV in der Instagram Story
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